Salesforce AppExchange

Revenue Execution System
for Salesforce

1,000+ revenue motions from 10,000+ sales books.
7 evidence dimensions. 1 Pipeline Quality Index.
Your deals scored. Your managers coached. Automatically.

Free forever for up to 25 users. No credit card. 30-minute install.

40-0%
of qualified deals
die from INDECISION — not competition
0%
of reps miss quota
(and managers can't tell you why)
$0
spent on evidence
Most pipeline reviews are storytelling sessions
“Your CRM tracks activities. RevRay scores evidence.”
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7 Dimensions of Deal Evidence

One integrated system. Not 7 apps bolted together.

Buyer Diagnosis

Quantifies WHY the buyer would purchase anything

78%

Discovery Depth

4-level diagnostic questioning model (Surface → Problem → Implication → Value)

Surface
Problem
Implication
Value

Insight Delivery & Reframe

Tracks commercial teaching moments that reframe buyer thinking

Stakeholder Consensus

Maps committee, mobilizers, champions, blockers

EB
CH
TC
BL
US

Indecision Detection

Auto-detects 4 behavioral stall patterns BEFORE deals die

Pattern detected: Evaluation Overwhelm

Deal Evidence Audit

8-point qualification with evidence, not opinions

Coaching Intelligence

Auto-generated per-rep coaching with #1 priority

Priority
Deepen discovery on enterprise deals

→ Output: Pipeline Quality Index (PQI) — one composite score that tells you if your pipeline is real or fiction.

Revenue Signal Graph™

The intelligence layer that gets smarter every month. No competitor can replicate your data.

Deal Activity

Every field change, note, call log, email

Signal Extraction

Structured signal data per deal, rep, team

Motion Correlation

"Which motions actually move YOUR revenue?"

Win Pattern Learning

After 6 months: "Your 12 highest-impact motions are these"

Predictive Intelligence

Forecast Confidence Engine

Revenue Signal Graph™

Structured signal data per deal, rep, team

Cross-Customer Benchmarks

Anonymized win patterns by industry & ACV

Motion Outcome Correlation

Learns which motions predict wins for YOUR org

Forecast Confidence Engine

PQI × Rep Bias × Momentum × Stability

Manager OS

Auto-gen 1:1s, QBR prep, board decks

Behavioral Lock-In

Stage gates, approval flows, coaching cadences

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The Chart That Changes Everything

This single insight explains why your best reps win and your worst reps don't.

0%
Level 1
Surface
0%
Level 2
Problem
0%
Level 3
Implication
0%
Level 4
Buyer-Articulated Value

Deals where reps explore consequences and buyer-articulated value close at 4-8x the rate of surface-level discovery. RevRay measures this automatically.

Source: Analysis of B2B sales research across 10,000+ publications

The Silent Pipeline Killer

40-60% of qualified deals die from buyer indecision. Your CRM has zero visibility into it. RevRay detects 4 patterns automatically.

Evaluation Overwhelm

Too many options, analysis paralysis. Buyer can't choose.

How RevRay detects it: Tracks increasing evaluation criteria count and expanding vendor shortlists.

Commitment Fear

Risk of making the wrong choice. Buyer freezes.

How RevRay detects it: Detects risk-averse language patterns and escalating approval requirements.

Scope Expansion

Endless requirements creep. Goal posts keep moving.

How RevRay detects it: Monitors requirement additions and stakeholder scope changes over time.

Change Aversion

Status quo feels safer than change. Inertia wins.

How RevRay detects it: Identifies decreasing engagement velocity and status-quo-defending language.
“Every deal in your pipeline is either evidence-based or a story. RevRay tells you which.”

Why Teams Switch to RevRay

Every competitor charges $30-75/user/month for single-methodology form-fillers. RevRay gives you more. For less. Starting at free.

Feature
Altify
$65+
iSEEit
$35
DemandFarm
$30
SF Revenue Intel
$250
RevRay
Free–$39
Multi-methodology (1,000+ motions)
Pipeline Quality Index
7 Evidence Dimensions
Indecision Detection
Auto Coaching Reports
Revenue Signal Graph™
Manager OS
Rep Bias Index™
Freemium Tier
100% Salesforce Native

40-92% less than every competitor. And the free tier gives more than most paid plans.

Pricing That Wins Markets

Install on impulse. Upgrade when you're addicted.

Starter
$0
forever
  • 30 foundation motions
  • 3 evidence dimensions
  • PQI Score (lite)
  • 2 dashboards
  • Up to 25 users
  • Basic stage gates
  • No time limit
  • (Buyer Diagnosis + Discovery Depth + Deal Evidence Audit)
Most Popular
Growth
$0
/user/month (annual)
  • Everything in Starter, plus:
  • 200+ revenue motions
  • All 7 evidence dimensions
  • All 7 dashboards
  • Full automation engine
  • Indecision detection
  • Stakeholder consensus mapping
  • Insight delivery tracking
  • Unlimited users
Pro
$0
/user/month (annual)
  • Everything in Growth, plus:
  • Manager OS
  • Coaching Intelligence reports
  • Revenue Signal Graph™
  • Rep Bias Index™
  • Motion outcome correlation
  • Forecast confidence engine
  • (auto-gen coaching packets, 1:1 agendas, QBR prep)
Enterprise
$0
/user/month (annual)
  • Everything in Pro, plus:
  • 1,000+ revenue motions
  • Cross-customer benchmarks
  • Custom motion packs
  • Gov/Defense motion library
  • Dedicated CSM
  • API access
  • Sandbox support
  • SSO

40-92% less than every competitor. And the free tier gives more than most paid plans.

1,000+ Revenue Motions

Distilled from 10,000+ sales books. You start with 30. Depth grows with you.

100% Salesforce Native

No external callouts. No data leaving your org. Managed package. 30-minute install.

Your Salesforce Org
Custom Objects
& Fields
Lightning Web
Components
Flows &
Automation Engine
RevRay Engine
(Managed Package)
PQI
Scoring
Signal
Graph
Coaching
Intelligence
🔒 Zero external callouts🛡️ ISV Security📦 2GP Managed Package⚡ 30-min install
100% Salesforce Native
No External Callouts
SOC 2 Ready
AppExchange Security Review

Built for Sales Leaders Who Want Evidence, Not Stories

RevRay showed us that 60% of our 'qualified' pipeline had zero evidence of buyer pain. We restructured our entire discovery process.
VP Sales
Enterprise SaaS
The auto-generated coaching reports saved my managers 4 hours per week each. That's 200+ hours back annually.
CRO
Mid-Market Tech
We went from 35% forecast accuracy to 71% in one quarter. The PQI score is now the first thing I check every Monday.
Head of Revenue Operations
Growth-Stage B2B

Expected outcomes based on methodology research

Your Pipeline Review Just Became Evidence-Based

Join the teams replacing gut-feel forecasting with signal intelligence.

Free forever. Up to 25 users. No credit card. 30-minute install.

Or: Book a 15-minute demo with Ajay →

RevRay is a product of Netray (netray.co)